About Us

Our Approach

Subversive Capital Advisor LLC is a recently established Registered Investment Advisor.

The firm’s investment strategies primarily focus on different mission-driven emerging sectors that we believe will shape the economy of the future. The companies we invest in are bold, daring, and uninhibited enough not to let the world as it exists today limit their imagination for opportunities of the future. 

Leveraging our team’s track record in the private sector, we aim to bring all investors our institutional knowledge and network to drive meaningful value for their portfolios via diversified ETFs.

Our Team

MICHAEL AUERBACH

MICHAEL AUERBACH

FOUNDER & CIO

MICHAEL AUERBACH, FOUNDER & CIO

Michael Auerbach is an entrepreneur, investor, business consultant, media producer, and private diplomat.

He is the Founder and CIO of Subversive Capital Advisor LLC, a registered investment advisor, which is dedicated to investing in radical companies whose core missions subvert the status quo and require sophisticated government and regulatory strategies for success. He is also Chairman of The Parent Company and sits on the Board and acts as lead independent director of Atai Holdings. He previously sat on the Board of Directors of Tilray, Inc. – the first Nasdaq-listed global cannabis company – and holds several directorships with companies that Subversive invests in.

Mr. Auerbach presently sits on the boards of the Theodore C. Sorensen Center for International Peace and Justice, The KiDS Board of NYU’s Hassenfeld Children’s Hospital, Next for Autism, which produces Night of Too Many Stars, Finding a Cure for Epilepsy (FACES), and Sophie Gerson Healthy Youth Foundation.

Mr. Auerbach received an M.A. in International Relations from Columbia University and a B.A. in Critical Theory from the New School for Social Research.

LELAND HENSCH

LELAND HENSCH

ADVISING PARTNER

LELAND HENSCH, ADVISING PARTNER

Leland Hensch is Chairman of Enhanced Digital Group, Director of The Parent Company, Venture Partner, Subversive Capital Ventures, and Advising Partner at Subversive Capital Advisor LLC.
 

CHRISTIAN COOPER

CHRISTIAN COOPER

PORTFOLIO MANAGER

CHRISTIAN COOPER, PORTFOLIO MANAGER

Christian Cooper is a former head of interest rate derivatives trading and has traded equities, options, and rates at Credit Suisse, Jefferies, and RBC. He is a graduate of King College and holds both the CFA and FRM designations. Christian is the author and creator of the Financial Risk Management program published in over 100 countries. Christian is responsible for the conceptual design, risk management, and trading of all of Subversive’s funds.

DANIELA DIAZGRANADOS

DANIELA DIAZGRANADOS

MARKETING ASSOCIATE

DANIELA DIAZGRANADOS, MARKETING ASSOCIATE

Daniela Diazgranados is a recent graduate of the McDonough School of Business, Georgetown University. She has previous experience from her time with Ben Oldman Partners in Madrid, Spain. There, Daniela conducted research for new investment opportunities and was responsible for reviewing credit opportunities to determine potential investments. She also has previous experience from a summer internship at Skip Hop. During her internship, Daniela worked closely with the marketing department preparing presentations, booklets and other marketing materials for potential and existing products. 

NICOLE IMHOF

NICOLE IMHOF

CHIEF OF STAFF

NICOLE IMHOF, CHIEF OF STAFF

Nicole Imhof joined Subversive Capital in 2021 as a part-time Executive Assistant. Prior to Subversive, Nicole spent ten years supporting startup founders and venture capital executives in San Francisco and New York City. Nicole graduated with a B.A. in Political Science from the University of San Francisco. She is currently a full-time student at the New York School of Interior Design pursuing her design education.

JON RADOFF

JON RADOFF

PUNK ADVISER

JON RADOFF, PUNK ADVISER

Jon Radoff writes the Building the Metaverse blog, where he educates technology companies and blockchain projects on the emerging opportunities for games, experiences and the internet. Jon's company, Beamable, is a live services platform for game developers. Before that, Jon built one of the first commercial games on the Internet, took a web content management company public, grew a game advertising network, and launched mobile games played by millions of people including Game of Thrones Ascent and Star Trek Timelines.